HEUGEblog

Archive for July, 2010

Will Tron Legacy be released before the white iPhone 4?

by Eugene Hsu on Jul.23, 2010, under Entertainment

Yay! Well all I really care about is TRON vs other white elephant in the room. Yahoo has the new trailer footage from Comic Con.  For the first time someone besides Apple has the full trailer first, but perhaps Apple is falling behind on even things that are not white iPhones.

News services have picked up that the delivery date will now be pushed to 2011, but that’s not clear in this release.  It seems that white plastic and glass would not be that difficult to make vs black plastic and glass, but only Apple (and a bunch of Taiwanese/Chinese vendors) would know what’s really up.  I know simple and minimal is good, but Apple’s June press release was weak.  And the second one from July is also weak but it does change around the order of a few words.

JUNE: White models of Apple’s new iPhone® 4 have proven more challenging to manufacture than expected, and as a result they will not be available until the second half of July. The availability of the more popular iPhone 4 black models is not affected.

JULY: White models of Apple’s new iPhone® 4 have continued to be more challenging to manufacture than we originally expected, and as a result they will not be available until later this year. The availability of the more popular iPhone 4 black models is not affected.

If the white iPhone 4 white model has never been sold, then yes, the black model might be just a touch (no, not a reference to the iPod… srsly) more popular by sales numbers.  I feel badly for my coworker who’s waiting for a hand-me-down 3GS from her friend who’s waiting for the white iPhone 4.

AUGUST (I’m guessing here): We are still very sorry for the delay of White models of Apple’s new iPhone® 4.  It has less to do with the problems of producing the awesome screen, and fixing the antenna.  It’s just simply that with the record sales of the iPad and the new i7 MacBook Pro’s, we’ve simply run out of unicorns.  We are improving our unicorn capture, extract and release program, and as long as we can procure the necessary virgins, we should have a strong supply for Q4.  The availability of the more popular iPhone 4 black models is not affected.

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Well Played Old Spice, Well Played…

by Eugene Hsu on Jul.14, 2010, under Entertainment

Old Spice Marketing FTW

So Old Spice has taken over YouTube and started me laughing off my ass this morning.  Additionally these have made me feel guilty about ignoring the gym for… *cough* …forever. The brilliance in the writing is obvious.  Old Spice has proven that it can be relevant and responsive!

The Channel for these videos with Isaiah Mustafa can be found here.

Not only can Old Spice carry a conversation with 4chan, Guy Kawasaki and Ashton Kutcher (and Ashton’s 1.2 kabillion twitter followers), but he can simultaneously seduce Alyssa Milano and Rose McGowan. Suddenly I feel like I need a soap upgrade.  I may also need to go the gym.

Alyssa Milano Series

Rose McGowan

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