then I put in my pocket… left side… front pocket… very safe… you can trust me… look I have pen.

When the Toner Costs More than the Printer

Yes, I know that the new printer comes with “starter” toner with limited use, but a brand new b/w laser printer priced at $59.99 and a replacement toner priced at $89.99 really is quite ridiculous.

The strategy to drive deferred revenue through consumables is one that all printer companies use, but some consumers may believe that when the ink runs out, it might make sense to buy a new printer; other consumers will just get a refurbished toner kit.  All-in, people see the printer manufacturer as the devil for “ripping them off” on toner.  So this is all old news, so why am I talking about it?

Phone pricing:  I was recently the purchaser and then returner of the new Motorola Droid phone serviced through Verizon.  In the end, I really didn’t need it, but looking at pricing for the Droid plans and comparing it with Apple iPhones on AT&T made me think.

With the new Apple 3GS iPhones the retail price with plan has dropped (assume $100) while the price of the AT&T plan increased (assume $30 x 24 months = $936).  I am not sure what percent of that increase is going straight from the consumer with AT&T as a passthrough to Apple, but it’s probably enough to guarantee Apple some fat margins.  All of the consumer awe and love goes to Apple for phones that start at $99, while the high monthly charges and failed data network and taxes to be paid get blamed on AT&T who is responsible for keeping billions of dollars of wireless infrastructure up and running.  Whether AT&T is making a profit on servicing high-data, high-demand customers, I feel that they are improperly(or properly) getting beaten by the ugly stick of missed consumer expectation.

What’s the best option for an original Apple iPhone user who finished their intial contract?  I guess it’s to buy a new printer (a new smartphone or iPhone with 2 year plan) or go for some off-brand toner (jailbreak and go T-Mobile).  In my case, the longer I stay with Sprint PCS, and the more customers they lose, I should keep getting better connections since I’m competing with less phones for the same infrastructure.  This holds until Sprint starts cutting cell base stations, and then it will be a good time to not be under a phone contract.

The Seattle Skyline at Night - Eugene Hsu

It looks like Omar Gallaga has broken the news that I’m heading to Seattle to be a part of the Cheezburger Network which is more famously known by the main site I Can Has Cheezburger.  It was a very sudden decision, but I feel very honored to be able to have the opportunity to work for Ben Huh and Todd Sawicki at a company where the entire goal is to make visitors laugh for five minutes a day.

I will be sad to leave Austin, TX and the awesome folks at Challenge Games, but I’ll be in town for a while longer.  More importantly, I’ll always try to be back every year for SXSW and Fantastic Fest. 

For Cheezburger, I’m looking forward to running site merchandising and providing cool stuff for our fans to buy.  If you have ideas about what you want to buy from us, then tell me.  I’m always willing to listen.

Here’s a quick shot of Uwe Boll vs Tim League in the FF09 Debates

Tim League and Uwe Boll Boxing at Fantastic Fest 2009

SXSW 2010 Panel Picker for our Social Gaming and Monetization Panel

We put together a panel for SXSW 2010 and were fortunate enough to have made it to the first level of voting. Through your help, we are looking to improve our chances by having you give our panel a thumb’s up!

The biggest news at the time when we were putting this together was the publication of revenue numbers for Zynga! which were said to be trending to $100MM this year.  We’ve also seen SuperRewards! announce that they were going to surpass $100MM, and then they were bought-out.  It’s a very exciting time for Social Games and alternative monetization strategies.  Thus, we hope you will support our panel.

Additional Participants are pending, but so far we have Austin Chang, VP of Strategy and Development for MTV Digital, Malcolm Ong, Senior Developer at Razorfish NYC, Karina Paje, Business Development at RockYou!, and me from Challenge Games.  I hope that you will find our topic to be of great interest to you and worthy of support.

Due to limitations on characters and words, I decided to be a bit more creative in the naming and description of the panel. This means that we are the only SXSWi panel where you can find us by searching by typing in “bunnies” or “Mobster.” 

The 3rd Annual Who’s Who in Asian American Communities

Sachi Koto

Leaders & Legends Awards: Greg Chun, Richard Chow-Wah, Bill Imada, Wallace Tsuha, Secretary of Labor Elaine Chow, Scott Oki, David Lum, Senator Daniel K. Inouye
Performers: Lola Fair & Baby J, Erik Carlson, L.A. Matsuri Taiko

Eugene Hsu